The World Wide Web can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people’s sites or through online connections, that are plugged into terminals that go directly into a person’s home or office. In this respect, you don’t have to create traffic; you have to learn to build tributaries that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you.
Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic, but to distribute it even more, like search engines.