The Importance Of Opt-Ins
One of the many advantages to using the internet to grow your business is the high level of automation available. No where is this automation more evident than with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.
When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they can’t accuse you of spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a multi part mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.
Once you’ve got your visitors contact information it’s vitally important for you to carefully follow through. Make sure they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.
You can send out follow up emails as often as you like, but remember, that every time they receive an email from you there is a link at the bottom that says ‘un-subscribe’. If your emails are nothing but an obnoxious sales pitch a lot of the people on your list will be hitting the un-subscribe button and you don’t want that. So be careful that you continue to offer them something that they can benefit from and not just a sales pitch.
Of course, the whole point of gathering your website visitors name is to hopefully turn them into a buying customer. It’s estimated that up to 98% of the people who visit your website won’t make a purchase on their first visit… and they won’t ever come back. That’s why using an opt in email list is essential. To monetize your list you have two basic options: you can send out a sales message say for every 5 or so informative emails, or you can add a brief sales message as a post script to each email you send out.
Either of these methods can help you turn your email list into a virtual money machine, if you use them properly. If you use the 1 in 5 method you will be able to include a longer message, and of course, you can combine both methods.
Remember that the people on your list probably get a lot of emails every single day and you want to set yourself apart, you want to show them that the information in your emails will help them and that it’s worth their effort to open and read your emails. If you can accomplish that your emails will be the ones that get opened on a regular basis.
To build trust and rapport with your website visitors use an automated auto responder system and opt in emails. The more of your business that can be automated the more time you’ll have to do other tasks that need to be accomplished, like spend time at the beach!
Do Your Research
In today’s world it is easy to underestimate the importance of internet marketing. Advertising and communications are everywhere, and people can forget how delicate a process marketing can be. To get the full benefit of internet marketing, you need to make sure that you understand how to use it in the right ways.
Researching your internet marketing strategy cannot be stressed enough. You need to know what it is and how you can use it to your advantage. Most importantly, you need to know how your competitors are using it to their advantage. Only then will you be able to grasp the importance of internet marketing and be able to use it to its fullest extent.
There are many places where you can learn about internet marketing. Lots of books are released on the subject every year and there are even periodicals devoted to it. Finally, you can look around online for information as long as you are careful about the websites you get your information from.
Doing it Right
By investing time in research, you can learn various very effective ways of implementing marketing strategies online. Some people really don’t think there is a right or wrong way to market online, but this simply isn’t true. There are the basics, such as having good grammar and a captivating ad campaign, but it goes beyond that.
One thing you need to think about is that you can’t just stick the online equivalent of a brochure up and think that is marketing. Maybe that is part of it, but it isn’t going to cut it overall. The importance of internet marketing lies in the ability to really communicate with your potential customers in ways that cannot be done with off-line advertising.
You need to know what internet marketing is capable of before you get too far into it. Only then will you be able to do it right and get the very best results possible.
Continue to Grow Your Marketing
As with other types of advertising, you need to constantly shift and change your online marketing. People easily become bored with seeing the same campaign over and over. They get inured to certain things over time. So you need to be ready to change up your marketing.
This is another aspect of the importance of internet marketing that many people overlook. Just like your business, if your marketing doesn’t change and keep up with the times, it will fail. To keep this from happening, keep your eye on popular shifts in advertising and communicating. Also make sure that you watch your client feedback carefully when you make changes in your marketing. If you don’t you could miss crucial fluctuations in your sales or visitors.
By understanding the importance of internet marketing, you will put yourself in a better position for success. Read up on internet marketing and the trends that it goes though so you can anticipate changes. Also make sure you are using the internet to its fullest advantage. By doing this, you will make it more likely that your business will end up on top.