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Where to Look When You Speak

When you are giving a presentation or speech, your body language and how you hold yourself in front of a crowd speaks to them as much as your words do. And part of not begin nervous in front of people when you are doing public speaking is not “acting” nervous. If you have complete control over your body, your face and your hands, you can perform relaxation in front of people and you will actually accept the idea that you are relaxed and begin to feel more at ease as you do your speech.

One problem that you often see in public speakers who is the use of the eyes. It’s extremely easy as a public speaker to want to look at your outline or your written out speech throughout your presentation so you never get lost or have that terrifying feeling of not knowing what you are going to say next. That is why many people who do not become skilled at talking in front of crowds write out their speeches word for word and just read it to the group.

The problem with that approach is you have been asked to give a speech, not a reading. And many adults take offense at being read to. An audience wants to hear “from” you, not just hear you read. If that was the only value of a public presentation, you could just hand out your speech as a white paper and let them read it and not have to get in front of people at all. But that is not as effective as public speaking, particularly if the purpose of your speech is to convince or to sell.

So the question comes up of where to actually look as you give your speech. Many speakers look at a spot at the back of the room because looking at the faces makes them nervous. This is better than staring down at your papers the whole time. For one thing, projection is a big part of getting your message out there. And even if you are using a microphone, if you speak “out” into the crowd rather than down, your voice will be clearer and you will naturally use your diaphragm to do well at enunciating each word.

The other value of looking at the back wall is that it will help you project your voice, particularly if you are not using amplification. The old actor’s motto of “performing to the last row” applies here because it means you consider everyone in that hall to be your audience, not just the people on the first row. So there is some value to that approach.

However, one of the most valuable ways you can really connect with your audience and get your message across is to make eye contact with the audience. Eye contact is commonly used by sales people to create a bond with the customer and that bond helps close the sale. But even if your presentation is not necessarily a sales situation, eye contact will get your message across. And that is what you got up there to do in the first place.

Eye contact makes the audience look at you. It keeps them attentive. To use eye contact to its maximum value, move your eyes from audience member to audience remember and speak to that individual directly. That eye contact will actually be felt by everyone around that individual and it rivets the listener to you. Don’t linger on one person because you don’t want to stare but by becoming skilled at using eye contact as you speak to a crowd, you are taking control of the presentation to make it do what you want it to do. And having control is a big key to success in public speaking.

Becoming Larger Than Life

To say that there is no ego in a person who does public speaking regularly or for a living would be clearly a false statement. But for those of us who only speak from time to time, when you see a speaker who can walk out in a room of 30 people or a auditorium of 3000 and literally “own the room”, it really is an amazing transformation. To imagine how you could ever be that much larger than life is mind boggling.

But in a lot of ways, when you step out to talk to a group of people, you do become larger than life. That is because you are doing the impossible. You are having a conversation with dozens of people all at once. Now, whether you feel like you are having that conversation or not isn’t important. If your talk is not interactive, you may not know the dialog is happening. But in the minds of every single individual in that hall, they are interacting with you. What you are saying is getting down inside of them and they are reacting to it. But even more than what you are saying, how you are saying it is having an even bigger impact.

So are there things you can do to “become” larger than life? Well there are some ways of behaving in front of a crowd that differ from daily life. We do have to accept that you will develop a “stage persona” that is different from your daily personality when you speak to a group. Does that make you a phony? No. Both of those personalities are you. It is just a different you when you relate to a group than to people one on one and it seems strange because that form of you only comes out on stage. But it isn’t a Dr. Jekyll, Mr. Hyde thing. Just as you speak to a child differently than you speak to an adult, you will develop a way to talking to a group that differs from speaking to an individual.

Part of becoming larger than life is learning to what they call “own the room”. This sound egotistic and strange but it really does work when you are about to speak. Owning the room simply means that when you step out in front of that crowd, they are no longer some random group of people, they are YOUR people. They are there to listen to you and what you say is of value to them. If you had any ego problems before you stepped out in front of that audience, check that ego problem at the door.

You must assume that you are adored when you speak to a group of people. This doesn’t mean you strut about like God’s gift to the world. But it does mean that you recognize that your value to this group is as a speaker and that your services are wanted and needed here. In fact, the only way you will be an effective public speaker is if you own the room. Treat that room like it was your home and these people came here just because being with you is just that great. If you step out there with that attitude, the audience will buy into your attitude and they will give you the room and be glad you took it over.

It can be a bit strange if you watch yourself become larger than life. But you can be humble about it and just recognize it is part of the craft of becoming a great public speaker. And if being good at this art you are gifted to give to the world means owning rooms and becoming bigger for an hour or so, well then why deny the world that experience? Enjoy it and let others enjoy it too.

Create a Problem and Then Solve It

How well your presentation goes the next time you step up to a podium depends on several factors. But one factor you can control completely is your script. The way you organize your content and how you present the material to that crowd can either totally captivate them and drive them step by step to conclusion or it can bore them to sleep. Its all in how you construct your presentation and how you present what you want them to know throughout the talk.

The difference between a great talk and a boring one is simple. A great talk is compelling. A great talk gets to the heart of a common experience. It addresses something we all go through and deals with a need we all experience. In short, a great talk solves a problem. So to create a presentation that reaches out and grabs your audience and holds them for the entire time of your presentation, you have to create a problem for them. And then you have to solve it.

The point when you create the problem is in your opening comments. Now don’t shy away from being a bit melodramatic in your opening. Remember the goal of the opening is to grab the audience’s group attention and rivet it on your talk. So present the problem statement in a personal way, how it is meaningful on a personal level to the audience and to you. A about 20% of the time to the creation of the problem statement. By the time you have created that big monster in the room, they will be ready for you to guide them toward the solution.

With the audience “in the palm of your hand”, you can move directly into the description of the perfect solution. The solution phase of your talk can be broken into two parts. First describe what the perfect solution would look like. You would not even directly bring up your solution just yet. Base your description of the perfect solution on the problem statement so you have an aspect of the solution that fits every possible problem created at the first part of your talk.

The next phase is the next to the last and comes about 50% into your time. Now you have the audience in a perfect place to hear your solution. Use about 30-40% of your total time on the proposed solution, fitting it perfectly to your discussion of the problem and the outline of what a perfect solution looks like. By this time the audience is eager to know the solution. All you are doing now is closing the deal.

If we followed a standard “term paper” approach to a program, the final phase would be to sum up and go over what you just talked about. Btu we are not going to follow that pattern because this is the time for the “pay off”. In your closing statements, you finally disclose the action to be taken. By giving your audience what they can do to take the first step on putting your solution into motion, you are cashing in on all that energy you created in the first 80% of your speech.

Now close the deal by giving them concrete and “right now” things they can do to recognize the problem and start the wheels turning on making the solution a reality. If its possible make the first step of implementing that solution happen right there in the room with you. That might be signing up for a newsletter, giving you an email address or going to another room for further counseling and discussion. You know what it is. But by using that energy, you convert passive listeners to active participants. And you did that with a very well designed and a well executive presentation plan.

 

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